MED-EL is a worldwide pioneering company in cochlear implant technology that restores hearing.
Challenge
To articulate a commercial message that is attractive, honest, clear, and persuasive.
The communication team faced a triple challenge:
- To improve sales and persuasion capabilities.
- To learn how to convert data into stories.
- To boost B2C and B2B communication channels.
As one of the members of the communication department said:
“We have a wonderful job, but I feel like we aren’t able to communicate enough”
Tailored Training
To address MED-EL’s needs, we created a six-week training itinerary based on three pillars:
HYBRID MODE
Combining in-person training sessions at the Innsbruck headquarters and online sessions.
“WORKSHOP SPIRIT”
The sessions included many practical exercises to enhance the capabilities of the attendees.
INCREASING INTENSITY
The sessions increased in intensity one after the other so that all members of MED-EL maintained their commitment.
Client Review
As someone passionate about connecting people and creating new opportunities by strengthening our contact networks, I could not be more satisfied to have trusted Fantastica.
Each session allowed us to delve into fundamental aspects of our communication strategy, and to do so in a participatory, dynamic, and above all, inspiring way. Over 7 weeks, Gabriel and Luis were more than “speakers” or teachers.
They were “sherpas” who helped each team member discover how to apply the power of storytelling in their day-to-day work.
Marina Martín-Ballestero Zaldívar
Senior Manager Consumer Engagement, Corporate Communications & Awareness
Other works
Contact
TELL US YOUR NEEDS
Write to hola@fanstasticaschool.com or fill out the form below:
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